What Is Social Media Management?
Custom Strategies that Promote Stellar Customer Engagement
Social media management covers planning, strategizing, crafting, and publishing content on social platforms. Regular social profile audits and audience research are essential to rolling out relevant content.
Effective social media management goes beyond simply posting content that resonates with your potential customers. It would help if you also communicated the right messages about your business and found and engaged with the people who most likely want to buy your product or services.
At BMVA, before managing your social media accounts, we will work with you to develop a social media strategy and rool-out plan to maximize opportunities for your growing business. Social media management must be integrated to ensure interconnectedness between your content, customer, and company. Just sharing the links to your content or website pages on your social channels is excellent but not enough if you hope to achieve results for your social media activities.
Depending on what your business needs, our VAs managing your social media can provide the following services:
- Setting up your social accounts
- Creating and sharing great content your audience will find useful
- Population your followers
- Creating images for your banners and social media posts
- Interacting with your page followers in the inbox
- Running social media campaigns
- Writing posts designed to get a response from your ideal clients
- Identifying when your potential customers are online and making sure your most important posts go out when they are likely to have high-impact
- Liaising with other marketing partners to ensure all your activity ties together (email marketing, newsletters, press release, SEO)
Do not wait until your social media efforts fall short of expectations. Social media is an environment requiring all your resources: A cohesive plan, with 100 percent commitment to the strategy and a defined budget. Trying to get the right content in front of your target audience can be challenging with only organic outreach and without shelling out advertising money for an ongoing campaign or a one-off sponsored post.
Our VA in charge of your social media will provide management on sites including Facebook, Twitter, LinkedIn, Instagram, and Pinterest to maximize your online presence. We weave social media management services into your overall marketing strategy. As you know, it takes the right Facebook or Instagram management service to attract, nurture and convert followers into loyal customers. Our VAs have implemented and overseen social media management campaigns for small businesses, enterprises, or franchises; our clients are a testament to that.
Social media evolves ever so often, and it is essential for market players to maintain each channel's core purpose: As the trifecta of connection, communication, and community. About 50 percent of consumers will follow a brand's social page to learn about new products or services; this is why brands should make sure they are posting content that satisfies connections and engages in communication while building a loyal community – instead of posting promotions for users without any thought.
At BMVA, we take a holistic approach to managing our clients' social media accounts successfully. Combining organic and paid solutions to deliver the most efficient and profitable results, we leverage social media strategies to gain a competitive advantage and bolster your entire marketing strategy.
We believe that social media is essential to a business's digital strategy. As such, we advise our clients to tackle social media at the launch of a company or brand.
Every business must understand social media management's actual cost and effort and the incredible benefits of a well-rounded strategy. To get these benefits at a fraction of the cost, try considering how our VAs are uniquely positioned to support your business.
Please do not waste your chance to improve your brand awareness and generate leads or garner sales by doing it alone and falling short of your expectations.